Clermont-Ferrand

Where French rugby meets volcanic landscapes, passion, and pride.

Home of ASM Clermont Auvergne
THE EXPERIENCE

A rugby weekend in Clermont-Ferrand built around intensity, local pride, and one of the Top 14’s most powerful atmospheres.

What makes Clermont special

Culture

ASM Clermont Auvergne carries one of the most passionate followings in French rugby. When Clermont plays, the whole city feels it.

Setting

Set against the Chaîne des Puys, Clermont offers a rugby weekend shaped by volcanic scenery, open landscapes, and a strong regional identity.

Character

Clermont has never needed to reinvent itself. The food is regional and serious, and the people carry the warmth of a community built around something that genuinely matters.

From matchday energy to the landscapes beyond the city, Clermont combines rugby culture with a destination that feels raw, authentic, and deeply connected to its surroundings.

MATCHDAY

Where the city comes alive

Matchday in Clermont-Ferrand builds differently. The city shifts hours before kick-off — bars fill, colours appear, and the atmosphere around Stade Marcel-Michelin becomes part of the experience long before the first whistle. Intense, proud, and deeply local.

BEYOND THE MATCH

The experience starts long before kick-off

From the Puy de Dôme to traditional Auvergne cuisine, a Clermont weekend rewards those who arrive with curiosity. The rugby is the centrepiece. The city and its surroundings are the experience.

THE WEEKEND

More than just 80 minutes

From arrival to final whistle, Clermont offers a rugby weekend built around atmosphere, identity, and shared moments that stay with you long after the match is over.

WHAT TO EXPECT

A weekend built around world-class rugby

A weekend built around world-class rugby, local culture, and a city that lives and breathes the game.

Premium Top 14 match access
Central accommodation options
A weekend shaped around the fixture
WHO IT'S FOR

Built for different kinds of rugby travellers

Sportification experiences are designed for different types of groups, but always with the same goal: to create a premium rugby weekend built around access, atmosphere and insight.

Rugby supporters

Hosted weekends built around elite rugby, atmosphere and shared experiences beyond the match.

Corporate groups

Premium rugby trips designed for client entertainment, team rewards and relationship-building.

Teams & clubs

Purposeful group tours combining fixtures, coaching, culture and memorable rugby experiences.
SAMPLE ITINERARY

A typical Clermont rugby weekend

Each trip is shaped around the fixture, with hosted elements and carefully chosen experiences that bring the weekend to life.

Day 1

Arrival in Clermont-Ferrand
Welcome dinner with a club ambassador and a traditional Auvergne evening.

Day 2

Exlore Clermont
Panoramic visit to the Puy de Dôme. Time to explore the city at your own pace. Group dinner in the evening.

Day 3

Matchday
Pre-match Q&A over drinks with a former ASM player.
Top 14 matchday at Stade Marcel-Michelin.
Post-match atmosphere and social time.
EXPERIENCE TYPES

Three ways to experience Clermont

Whether you are travelling as supporters, a corporate group or a team, each experience is built around rugby, access and memorable shared moments.

Supporter weekends

Full insider access for individuals and groups who want Clermont done properly..

Corporate experiences

Rugby-led journeys that create shared stories beyond the boardroom..

Team tours

Elite rugby culture, experienced from the inside — for clubs and academies who want their players to understand what it looks like.
YOUR TOUR, YOUR WAY

Tailored around your group

Every trip can be adapted around your group size, goals, fixture preferences and preferred level of experience. From supporter weekends to bespoke team and corporate travel, each itinerary can be shaped to suit you.

PLAN YOUR CLERMONT EXPERIENCE

Start planning your Clermont weekend with us

We create a limited number of Clermont experiences each year. Register your interest and we'll be in touch.

👉 Plan your tripEnquire nowRegister interest